My Story

Sai Sharan Gupta, a dynamic and forward-thinking entrepreneur, stepped into his family’s prestigious footwear legacy in 2021, becoming one of the youngest Managing Directors in Jammu & Kashmir within the footwear industry.

With a deep-rooted passion for innovation and a strong sense of responsibility toward heritage, he represents the perfect balance of tradition and modern business acumen.

The Early Vision

In 2020, long before entering the family business, Sai Sharan envisioned creating a powerful online presence for fashion and accessories. This dream led to the launch of his own portal, Accessories Affinity, in 2021. However, destiny had different plans. As he became more involved with the family-owned Partap Xclusive, he recognized the enormous potential hidden within the decades-old brand.

Stepping Into the Legacy

Once introduced to the operations and values of Partap Xclusive, Sai Sharan saw an opportunity to transform a respected regional name into a modern, digitally driven brand. With clarity of purpose and a strong strategic mindset, he made the pivotal decision to expand the family’s legacy through digital pathways, not just physical retail.

The Digital Transformation

On 11 July 2023, he launched Affinity, an online portal designed to represent the brand’s modern identity and reach customers beyond Jammu. This move marked the beginning of a new era—connecting the legacy of the past with the technology of the future.

Then, on 23 September 2024, he officially introduced Brand 45.
This wasn’t just another label—it was a tribute.

The Meaning of “45”

The number 45 carries deep significance in the history of Partap Xclusive. It honors the founding generation, their sacrifices, and the humble beginnings from which the brand rose.

For Sai Sharan and the entire organization:

• 45 symbolizes strength

• 45 symbolizes courage

• 45 symbolizes motivation

It is a reminder of where the brand started and how far it has come. “From 45 and rising through 45” became a powerful internal motto—celebrating growth rooted in legacy.

A Vision Beyond Boundaries

As the brand moves forward with a dedicated website, expanded digital presence, and strong e-commerce direction, Sai Sharan Gupta is driven by goals that stretch far beyond regional borders. His ambitions include:

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• Establishing a pan-India footprint

• Building a digitally empowered retail ecosystem

• Elevating a regional legacy to a nationally recognized brand

• Continuing to innovate in men’s, women’s, and juniors' footwear

With a mindset focused on excellence, dedication, and global standards, he aims to position Partap Xclusive Affinity “45” as one of Bharat’s most respected lifestyle and footwear brands.

The Road Ahead

Fueled by passion, guided by heritage, and empowered by technology, Sai Sharan Gupta stands at the intersection of tradition and innovation. His drive, ambitions, and commitment reflect a leader ready to take bold steps and reach unprecedented heights.

With a vision so high and motivation so strong, he is determined to conquer not just markets—but milestones.